The clean girl aesthetic is more than just a trend - it’s a lifestyle. Rooted in minimalism, mindfulness, and a soft sense of self-care, it’s all about showing up for yourself in a way that feels calm, curated, and effortlessly put-together. Whether you're a content creator, beauty enthusiast, or wellness lover, stepping into your clean girl era starts with your daily habits - and yes, your digital space counts too.
One of the easiest ways to embody this aesthetic in your life and online presence? Beautiful, functional Canva templates that help you stay organised, aligned, and consistently on-brand.
What Is the Clean Girl Aesthetic?
Think dewy skin, slicked-back buns, gold hoops, minimalist routines, and oat milk matchas. But beneath the surface, the clean girl lifestyle is all about intentional living - simplifying your routines, caring for your mind and body, and choosing calm over chaos.
It’s reflected in everything from your skincare habits to the way you plan your week to the way your Instagram feed looks. It’s soft, it’s subtle, and it’s a little bit luxe. And for content creators or entrepreneurs, it’s also a powerful way to build a cohesive, authentic brand.
Who’s in Their Clean Girl Era?
The Clean Girl aesthetic isn’t just a trend - it’s a lifestyle embraced by a new generation of It-girls who balance beauty, wellness, and effortless elegance. These women are redefining modern femininity with slick buns, glowy skin, structured routines, and feeds that feel like fresh air.
Here are the muses embracing the Clean Girl vibe:
Hailey Bieber – The face of the Clean Girl movement, Hailey embodies the look with dewy skin, polished neutrals, and off-duty style that feels both relaxed and refined. Her brand, Rhode, has become synonymous with the glazed, minimalist beauty trend - while her lifestyle content blends skincare, wellness, and quiet luxury with effortless grace. Hailey isn’t just wearing the aesthetic - she’s setting the tone for it.
Sofia Richie Grainge – Known for her quiet luxury style and “stealth wealth” aesthetic, Sofia has become the face of the elevated Clean Girl - think barely-there makeup, crisp tailoring, and serene, balanced living.
Matilda Djerf – With her natural glow, fresh minimalism, and soft, feminine lifestyle content, Matilda embodies the Scandi version of Clean Girl - light-filled routines, cozy neutrals, and self-care at the centre.
Nitsan Raiter – A go-to inspo for clean neutrals, radiant skin, and curated capsule wardrobes, Nitsan effortlessly fuses beauty and wellness into her soft, polished digital presence.
Ellie Thumann – With her soft-girl charm and lifestyle content filled with wellness, skincare, and fresh-faced beauty, Ellie is a Gen-Z muse living her clean, calm era.
Kayla Seah (@notyourstandard) – Minimal, modern, and intentional, Kayla blends sleek fashion, wellness, and content that radiates elevated simplicity - the Clean Girl aesthetic made lifestyle.
Side Note: I’ve always seen Rhode as the blueprint for the Clean Girl aesthetic - from its clean, sleek design to its minimalist product packaging. In this post, I share why I believe Hailey Bieber’s brand perfectly embodies everything the Clean Girl lifestyle stands for.
Why Use Digital Templates?
Clean girl energy is all about less is more - and templates help you do exactly that. Here’s why they’re an essential tool if you’re embracing this lifestyle:
- Save time by streamlining your content planning, wellness tracking, and design tasks
- Stay organised with minimalist planners and structured layouts
- Show up consistently with branding that feels aligned, elegant, and effortless
- Feel calm & in control, knowing you have templates that support your routine
These templates aren’t just pretty - they’re practical. They give you the space to focus on what matters most, while staying true to your aesthetic.
Templates to Compliment Your Clean Girl Era
I’ve designed a range of Canva templates specifically for beauty creators, influencers, and women who love soft, stylish organisation. Here are some favourites:
Clean Girl Wellness Planner
An all-in-one planner for tracking your daily habits, routines, meals, mood, fitness, and self-care rituals. Fully customisable in Canva and designed to help you glow from the inside out.
Instagram Post & Story Templates
Create scroll-stopping content with minimal effort. These clean layouts are perfect for sharing beauty tips, product recommendations, GRWM posts, or daily affirmations - all while staying on-brand.
Content Calendar Template
Plan your content ahead of time with clarity and ease. Includes post ideas, caption prompts, and monthly views so you can stay consistent without the burnout.
Ebook or Media Kit Templates
Present your brand like a pro. Whether you’re creating a digital guide or pitching to brands, these templates are clean, elevated, and totally customisable.
How to Use My Templates to Curate Your Aesthetic
Using my Canva templates is as easy as your morning skincare routine. Here’s how to get started:
- Download your chosen template from the shop
- Open in Canva (you can use a free account)
- Customise the fonts, colours, images, and layout to match your personal or brand style
- Use online or print – depending on the format, you can use these digitally or on paper
✨ Clean girl design tip: Stick to a neutral colour palette (think beige, taupe, soft blush), use clean sans-serif fonts, and leave plenty of white space. Less is always more.
Who Are These Templates For?
- Beauty content creators building a soft, cohesive personal brand
- Wellness coaches and lifestyle influencers
- Small business owners in skincare, beauty, and wellness
- Anyone curating a calm, minimalist online presence that reflects their lifestyle
✨ Ready to glow from the inside out?
Embracing the clean girl aesthetic isn’t about perfection - it’s about intentional living. It’s choosing tools, habits, and visuals that help you feel calm, clear, and confident.
If you’re ready to step into your soft, elevated era and streamline your routines with style, my customisable Canva templates are here to support you. From planning your day to polishing your posts, these templates were made for your clean girl lifestyle.
Explore the Clean Girl Collection here.